A Blessing In Disguise

Although politicians, labour unions and media have been campaigning against outsourcing, the campaign in fact has backfired on a positive note. The campaign against outsourcing has opened the eyes of small businesses to the possibilities of offshoring.

Initially, potential customers often wanted to know if people in India can speak English. But now, they come in with a basic understanding of the process- thanks to the publicity and propaganda against outsourcing.

The media attention is raising their awareness about outsourcing in India. Many companies with a few employees are now taking advantage of outsourcing. The role of such companies in outsourcing is expected to rise significantly. Another major advantage of outsourcing for these companies, is that they do not have to hire new full time employees for their projects

Jesmine